Visual Language and its power to communicate

Bronwyn van der Merwe has written an amazing blog post at the BBC, detailing the corporation's detailed plans for re-designing the visual language it uses across all areas of its online presence.

It provides a first rate insight into the importance of design in communication, and the need for media institutions to build consistency and ease of use into the core of their practice. It's an essential undertaking if audiences are to recognise and engage effectively with media companies and their content. It's a long post indeed, but very well worth the effort of reading and looking at in detail.