Wednesday, 26 November 2008

Woz it all about?

It's very easy to become overly fixated on studying audiences and their changing leisure/media consumption patterns, without considering the powerful forces shaping the evolving dynamics of audience/institution interactions at a technological level.

What is often overlooked is the role that engineers play in the empowerment process.

So, it is with much pleasure that I came across this rare interview with Steve Wozniak, one of the co-founders of Apple and the engineering genius behind it in the beginning.

His views on hacking iPhones, the importance of engineers as the forces for change in mass communication, and other matters too, make this an engaging watch. I'm linking to the 12 minute version, but there's  a cut-down version too on the BBC. Personally, I think the longer version is worth the extra wait.

Click here to watch the interview.

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