Many students opt to produce music videos as part of their Media Studies course.
One of the acknowledged masters of this genre is the American Mark Romanek.
Over the decades he's produced some of the most striking imagery for music, working with artistes ranging from Madonna, to The Red Hot Chili Peppers and Nine Inch Nails.
There's an excellent short film about him available here.
On Mark's own website you can watch his videos - truly, it's a masterclass in capturing the zeitgeist of popular culture from the last two decades in moving image.
You can select and watch music videos here.