19 million watch X Factor final. Why?

www.guardian.co.uk

Why did more than 19 million people watch this weekend's X Factor final, the show's largest audience in six series?

Personally, it' rather passed me by. Call it the Big Brother Syndrome, or perhaps attribute it to the fact I've been very busy at school, but I find it puzzling.

You can read all the statistical data here.

From a Media Studies viewpoint it shows that:

1. Simon Cowell is great at capturing populist trends
2. Simon Cowell is great at monetizing the TV show as an international brand
3. Audiences don't always follow predictable patterns
4. Institutions hate to leave their comfort zone if audiences and advertisers seem happy, although experience suggests that time and repetition should dull popularity.

Thanks to the Web I can of course revisit what I missed and see the key moments, thus saving myself hours of valuable life time, focusing in purely on the best bits. Does this make me a bad media consumer, or a thoroughly postmodern media interaction specialist? I'll leave you to decide.

Kangaroo bounced out of court!

An interesting development in the push for TV institutions to move to an online delivery model. The BBC has been running its wildly successful iPlayer for more than a year, and is now streaming BBC1 and BBC2 live on the Web. ITV, the other major terrestrial player, together with Channel 4 (whose public service remit is to offer innovative programming from under-represented quarters of British society) have both been offering a similar service.

All three, perhaps bizarrely, have been collaborating for the last 18 months or so on a joint venture, called Kangaroo. The aim was to offer consolidated services and, as I understand it, to sell on wholesale content.

Given the fact the three broadcasters between them produce the lion's share of TV content in the UK, it came as no surprise that the Competition Competition investigated.

Yesterday, it published its report, stopping Kangaroo from progressing. The report claims that to allow all three companies to effectively merge their online distribution and re-selling operations would be tantamount to creating a monopoly.

The Commission's view, which you can read in full here, was that audiences would be better served if the three were in competition with each other, and alternative suppliers.

Naturally, the BBC, Channel 4 and ITV are claiming that it's consumers who will lose out. 

Now, we'll never know. Personally, I always thought the BBC, ITV and Channel 4 made strange bedfellows. Given the ease with which content can be accessed online, I'm not sure what the benefits truly would have been to audiences. The main beneficiaries, I suspect, would have been the three companies, who could have leveraged economies of scale. 

The pipe's the limit for SKY

Rupert Murdoch's Sky has revolutionised TV watching in the UK, bringing multi channel TV to the masses, in ways that seem unimaginable for those of us who remember the heady days of growing up with two BBC channels (1+2) plus ITV. 

In those days, the term 'water-cooler TV' did mean millions watching the same event, because choice was so limited.

Now, we live in an age of increasingly niche audience viewing habits, where even the long-running soaps have seen their audience figures decline comparatively.

From its initial offerings Sky has grown to dominate the pay TV market, sucking up many sports rights along the way, and transforming the fortunes of players and the experiences of audiences. Today's sports coverage is far slicker and soccer players' fees far more lucrative than anyone could have envisioned.

Technologically, Sky has continued to innovate, offering a hard disc recorder (Sky+), high definition variants, and now it is making another push into a new frontier.

Since the BBC launched the iPlayer more than a year ago, TV pundits have wondered how long it will take for a full convergence between online usage and TV viewing to occur.

Late last week Sky announced that it was now launching the Sky Player. For a monthly subscription that will be less than the cost of a satellite feed, users can watch live channel packages online, as well as download movies and other entertainment shows, using a proprietary player, that uses Microsoft Silverlight as the backbone for its Digital Rights Management. 

Mac users are catered for, but without the downloading facility for movies and entertainment. The Sky website says this will be coming in due course. I'm not sure if Mac users get a discount for the reduced service, but I intend to find out this week and will report back.

Either way, it represents a fascinating acknowledgement that audience tastes are changing and that for some people online delivery works better. This might be because people want to take downloaded shows to work, users spend more time online so this might be a way of generating revenue from those deserting the traditional sit back approach of conventional TV, or it might represent a chance for those in love with the service to maintain viewing habits wherever they might be.

What is certain is that the combination of advancing broadband availability, falling subscription costs, and rising audience acceptance of media delivery via online channels, is likely to fuel a rise in the viewing of moving image content on computer screens.

Is there a spanner in the works? Well, possibly there is. British Telecom (BT) is complaining that the media regulator, OFCOM, has capped the rates it can lease its lines to third parties at too low a rate. It's claiming this will hamper investment in new broadband infrastructure. The government has seen fit to bail out our banks. It will be interesting to see if it's prepared to invest in the backbone of our country's technological improvement.