The Business of the Web is the business of Free

www.guardian.co.uk

Details from the Guardian of a fascinating interview with Chris Anderson, the Wired editor-in-chief, about the changing economics of online business. He also has some interesting thoughts on how all businesses might change, offering a free version of a company's software or content, with a premium option that appeals to only 5% of the target audience, and for which there's a payable premium.

Given the way web usage culture is emerging, especially amongst younger users, there are some poignant observations made.

Read all about it here.